The Psychology Behind Sustainable Decision-Making: Why We Struggle to Change and How We Can Embrace Sustainability
In an era marked by escalating environmental crises, the urgency to adopt sustainable practices has never been more pressing. Climate change, resource depletion, pollution, and the alarming loss of biodiversity are immediate realities affecting every corner of the globe. Despite increasing awareness and access to information, there exists a significant gap between understanding sustainable practices and implementing them in daily life. For instance, many individuals express concern about plastic pollution yet continue to use single-use plastics. Why do we struggle to make sustainable decisions, even when we grasp their importance? Conversely, why do some individuals seem to embrace sustainability effortlessly? To comprehend this disparity, it is crucial to delve into the psychology behind sustainable decision-making through a multidisciplinary lens that integrates psychology, behavioral economics, and environmental sciences. These interconnected fields provide valuable insights into ...