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The Hidden Water Footprint of Virtual Products: A Closer Look at Digital Consumption

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In the modern world, where the internet governs nearly every aspect of our lives, the digital landscape is often perceived as an intangible space. We stream videos, send emails, play games, and engage in social media activities that seem to have no physical substance. However, behind every digital product or service, there lies a significant environmental impact, particularly in terms of water use. The concept of a water footprint the total volume of freshwater used to produce goods and services-has traditionally been applied to physical products like food and clothing. But with the rise of digital products and services, a new dimension of water consumption emerges, often invisible to the average consumer: the hidden water footprint of virtual products. What Is a Water Footprint? The water footprint of a product refers to the amount of water consumed throughout its lifecycle, from raw material extraction through production, use, and disposal. The water footprint is broken down into thr...